a outline of topics covered:
Brief History of Digital Ads
- Early examples
- Early Days of Web
- Ads appearing on home pages
Present Day Digital Ads
- Targeted Ads
- Behavioral Targeting
- Browser history
- Cookies
- Contextual Targeting
- Geo-targeting
- Creative Optimization
Banner Nomenclature
- Standard Units
- Leader Boards
- Rec Ads
- Sky Scrapers
- Road Blocks
- Take Overs
- Floating Ads
- Expandable Ads
- Rich Media
Banners / Ads for Video Online
- Pre-Rolls
- Bumpers
- Mobile Banners
Metrics
- Impressions and Click Throughs
Banner Production
- Compression/ k size
- Image Optimization Software
- Flash Image Quality Library Settings
- Go Vector!
- Preload Weighting
- Click Tags!
Video
- Compression
- Scaling
- Video Optimization Software
- Auto compression settings for web
- Flash Video Compression
- Ad Serving Platform Compression
The Future of Banners
- How successful are banners?
- Click Through Rates
- Ad Blocking software
- Mobile Banners & iAds